Thursday, March 31, 2016

Small Business Owners on Facebook Losing Faith In Presidential Candidates



In a survey of 531 small business owners conducted on Facebook Feb. 29 – March 14, small business owners are losing faith in candidates running for President. The survey was released yesterday (3.30.2016) by the online lending company OnDeck. According to the small business owners surveyed, 34 percent have no confidence in any of the current candidates in either political party. That is up from the 25 percent who indicated they had no confidence when surveyed last fall.




Do you have confidence in any of the current presidential candidates?


Percentage of small business owners surveyed



34% | No





What are the three most critical issues to small business owners?


67% | Economic growth

46% | Tax policy

35 % | Healthcare costs


What can the federal government do to help small businesses in the short term?


36% | Cut taxes

19% | Reduce healthcare costs

13% | Invest in improving infrastructure

13% | Cease increases in minimum wage


Why candidates care what matters to small business owners


90% | Say they voted in last presidential election

95% | Are registered voters

30% | Made campaign contribution to a major party candidate in the last election

25% | Have already made a political donation during this primary election season




Small Business Owners on Facebook Losing Faith In Presidential Candidates



In a survey of 531 small business owners conducted on Facebook Feb. 29 – March 14, small business owners are losing faith in candidates running for President. The survey was released yesterday (3.30.2016) by the online lending company OnDeck. According to the small business owners surveyed, 34 percent have no confidence in any of the current candidates in either political party. That is up from the 25 percent who indicated they had no confidence when surveyed last fall.




Do you have confidence in any of the current presidential candidates?


Percentage of small business owners surveyed



34% | No





What are the three most critical issues to small business owners?


67% | Economic growth

46% | Tax policy

35 % | Healthcare costs


What can the federal government do to help small businesses in the short term?


36% | Cut taxes

19% | Reduce healthcare costs

13% | Invest in improving infrastructure

13% | Cease increases in minimum wage


Why candidates care what matters to small business owners


90% | Say they voted in last presidential election

95% | Are registered voters

30% | Made campaign contribution to a major party candidate in the last election

25% | Have already made a political donation during this primary election season




Tuesday, March 29, 2016

Small, Independent Breweries Continue to Gain Market Share from Global Giants | 2016



According to the Brewers Association, small and independent brewers* continued to gain market share from beer industry giants in 2015. During the past seven years, such breweries have seen their market share of retail beer sales increase from six percent to 21 percent. In this article, Steve King, partner at Emergent Research and a regular contributor to SmallBusiness.com, observes how the consolidation of big businesses and the proliferation of small businesses have made the craft beer industry an example of what is taking place with market share in many industries, something he calls, “the barbell effect.”




In almost every industry Emergent Research tracks, we see consolidation resulting in fewer, but much larger, global corporate giants. At the same time in those same industries, we also see growing numbers of small businesses and declining numbers of mid-sized businesses.


This results is a “barbell effect” where growth can be found at the extremes: among small and independent businesses and  among rapidly consolidated global corporations. Less growth is seen “in the middle.”




Also on SmallBusiness.com | Tips from Craft Breweries on Starting a Business




The Barbell Effect


Percentage growth of businesses of different sizes (as measured by number of employees) from 1992 to 2009


barbell effect


The fall and rise of the local brewery | 1873-2015


An excellent example of the barbell phenomenon is the beer industry where, over a 140-year-long period (with a gap for Prohibition), the number of commercial beer breweries has gone from 4,000 breweries to a period of very few, but large, brewers back to the present era: one in which it seems like there is a craft brewery on every corner in some cities. According to the Brewers Association, 99 percent of all brewers fall into the small and independent category.




craft-beer




Graph: Bloomberg




beer-tap

By the Numbers | Small and Independent Brewers | 2015


122,000 | Jobs in the craft beer industry (breweries, brewpubs, craft brewers)

+6,000 | Job growth, year over year


12% | Market share of overall beer sales

21% | Market share of retail beer sales


24.5 million | Barrels produced by small and independent brewers

13% | Increase in barrels produced, year-over-year

16% | Increase in retail dollar value sold, year-over-year


4,269 | Total number of small and independent breweries

2,397 | Microbreweries among that total

1,650 | Brewpubs among that total

178 | Regional craft breweries among that

15% | Increase in the number of operating breweries, year over year


99% | Percent of all brewers that are small or independent




“Because the topic is a bit esoteric, the shift to barbell industrial structures doesn't get a lot of attention. But it's one of the most important trend that is creating new opportunities for small businesses and independent workers.”


Steve King, Emergent Research





Photos: Thinkstock


*Definitions via Brewers Association: “An American craft brewer is small, independent and traditional. Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.


Small, Independent Breweries Continue to Gain Market Share from Global Giants | 2016



According to the Brewers Association, small and independent brewers* continued to gain market share from beer industry giants in 2015. During the past seven years, such breweries have seen their market share of retail beer sales increase from six percent to 21 percent. In this article, Steve King, partner at Emergent Research and a regular contributor to SmallBusiness.com, observes how the consolidation of big businesses and the proliferation of small businesses have made the craft beer industry an example of what is taking place with market share in many industries, something he calls, “the barbell effect.”




In almost every industry Emergent Research tracks, we see consolidation resulting in fewer, but much larger, global corporate giants. At the same time in those same industries, we also see growing numbers of small businesses and declining numbers of mid-sized businesses.


This results is a “barbell effect” where growth can be found at the extremes: among small and independent businesses and  among rapidly consolidated global corporations. Less growth is seen “in the middle.”




Also on SmallBusiness.com | Tips from Craft Breweries on Starting a Business




The Barbell Effect


Percentage growth of businesses of different sizes (as measured by number of employees) from 1992 to 2009


barbell effect


The fall and rise of the local brewery | 1873-2015


An excellent example of the barbell phenomenon is the beer industry where, over a 140-year-long period (with a gap for Prohibition), the number of commercial beer breweries has gone from 4,000 breweries to a period of very few, but large, brewers back to the present era: one in which it seems like there is a craft brewery on every corner in some cities. According to the Brewers Association, 99 percent of all brewers fall into the small and independent category.




craft-beer




Graph: Bloomberg




beer-tap

By the Numbers | Small and Independent Brewers | 2015


122,000 | Jobs in the craft beer industry (breweries, brewpubs, craft brewers)

+6,000 | Job growth, year over year


12% | Market share of overall beer sales

21% | Market share of retail beer sales


24.5 million | Barrels produced by small and independent brewers

13% | Increase in barrels produced, year-over-year

16% | Increase in retail dollar value sold, year-over-year


4,269 | Total number of small and independent breweries

2,397 | Microbreweries among that total

1,650 | Brewpubs among that total

178 | Regional craft breweries among that

15% | Increase in the number of operating breweries, year over year


99% | Percent of all brewers that are small or independent




“Because the topic is a bit esoteric, the shift to barbell industrial structures doesn't get a lot of attention. But it's one of the most important trend that is creating new opportunities for small businesses and independent workers.”


Steve King, Emergent Research





Photos: Thinkstock


*Definitions via Brewers Association: “An American craft brewer is small, independent and traditional. Small: Annual production of 6 million barrels of beer or less (approximately 3 percent of U.S. annual sales). Beer production is attributed to the rules of alternating proprietorships. Independent: Less than 25 percent of the craft brewery is owned or controlled (or equivalent economic interest) by an alcoholic beverage industry member that is not itself a craft brewer. Traditional: A brewer that has a majority of its total beverage alcohol volume in beers whose flavor derives from traditional or innovative brewing ingredients and their fermentation. Flavored malt beverages (FMBs) are not considered beers.


Monday, March 28, 2016

Minimum Wage Hike Facts & Figures | California 2016-2022



Background | California state lawmakers and labor unions today (3.28.2016) announced they have reached an agreement to raise the states current $10 per hour minimum wage to $15 per hour in 2022. That will make it the highest minimum wage in the U.S. While not yet enacted, media reports indicate the state’s governor will sign the bill into law.




Year-by-Year Increases


| $10 | Now

| $10.50 | 2017

| $11 | 2018

| $12 | 2019

| $13 | 2020

| $14 | 2021

| $15 | 2022


Provision for small businesses


Businesses with 25 employees or less will have an extra year to raise their wages


Response to the announcement by small business organizations


California NFIB Director Tom Scott | “Small businesses in California are still struggling to cope with the 25 percent minimum wage hike over just the past two years. Proposing a 50 percent increase on top of that is reckless and ignores serious negative consequences including job loss and increased costs to job creators, senior citizens, and non-profits. It is especially troubling that this minimum wage deal was crafted behind closed doors with no public input or transparency. It is clear Sacramento is broken when sweeping proposals such as this are crafted in the dark and quickly moved through the Legislature, ignoring the voice of our 22,000 small business members and others.”


California Chamber of Commerce | Earlier in March, the board of the California Chamber of Commerce voted to oppose the minimum wage increase. “(It) will add to the cumulative costs already experienced by California employers including high personal income taxes, high sales tax rates, medical costs, workers’ compensation costs, litigation costs, energy costs, and water costs/restrictions.”


What are “off-ramps”?


The deal announced today includes “off-ramps” — pauses in the annual minimum wage hike in case of negative economic conditions, including negative job growth or retail sales.


The state’s governor can act by September 1 of each year to pause the next year’s wage increase if a budget deficit is forecasted of more than one percent of annual revenue.


States with highest minimum wages enacted


$15 | California* (2022)

$15 | Oregon (2022 in certain urban areas)

$11.50 | Washington DC (July, 2016)

$11 | Massachusetts (2017)


*Not yet enacted, but agreement announced




| via: ABC News NFIB.com |  Photo: ThinkStock |

Minimum Wage Hike Facts & Figures | California 2016-2022



Background | California state lawmakers and labor unions today (3.28.2016) announced they have reached an agreement to raise the states current $10 per hour minimum wage to $15 per hour in 2022. That will make it the highest minimum wage in the U.S. While not yet enacted, media reports indicate the state’s governor will sign the bill into law.




Year-by-Year Increases


| $10 | Now

| $10.50 | 2017

| $11 | 2018

| $12 | 2019

| $13 | 2020

| $14 | 2021

| $15 | 2022


Provision for small businesses


Businesses with 25 employees or less will have an extra year to raise their wages


Response to the announcement by small business organizations


California NFIB Director Tom Scott | “Small businesses in California are still struggling to cope with the 25 percent minimum wage hike over just the past two years. Proposing a 50 percent increase on top of that is reckless and ignores serious negative consequences including job loss and increased costs to job creators, senior citizens, and non-profits. It is especially troubling that this minimum wage deal was crafted behind closed doors with no public input or transparency. It is clear Sacramento is broken when sweeping proposals such as this are crafted in the dark and quickly moved through the Legislature, ignoring the voice of our 22,000 small business members and others.”


California Chamber of Commerce | Earlier in March, the board of the California Chamber of Commerce voted to oppose the minimum wage increase. “(It) will add to the cumulative costs already experienced by California employers including high personal income taxes, high sales tax rates, medical costs, workers’ compensation costs, litigation costs, energy costs, and water costs/restrictions.”


What are “off-ramps”?


The deal announced today includes “off-ramps” — pauses in the annual minimum wage hike in case of negative economic conditions, including negative job growth or retail sales.


The state’s governor can act by September 1 of each year to pause the next year’s wage increase if a budget deficit is forecasted of more than one percent of annual revenue.


States with highest minimum wages enacted


$15 | California* (2022)

$15 | Oregon (2022 in certain urban areas)

$11.50 | Washington DC (July, 2016)

$11 | Massachusetts (2017)


*Not yet enacted, but agreement announced




| via: ABC News NFIB.com |  Photo: ThinkStock |

Thursday, March 24, 2016

New Album Reviews: Teknofonic Essentials Vol. 1

2016-03-25-1458868831-8786923-teknofonicresize.jpg


It is easy to feel inundated by electronic music whilst scrolling through Soundcloud and other music streaming sites. With the mass availability of production, sorting through the good, the bad and the excellent can be a challenge. Compilation albums are a great way to receive a carefully selected dose of varying styles of music of any kind but are especially helpful with electronic music.

From New York-based and forward-thinking label, Teknofonic Recordings, comes a compilation album with tracks hand picked by the label's founder Adam Reifsteck (who is also known by his studio alias, Sonic Fear). Reifsteck's goal is to create a platform that offers genre-bending and diverse electronic dance music that will connect to a wider audience. This collection of tracks seeks to unite adventurous listeners with innovative artists who still remain relatively unknown.

As the electronic music community grows, so do the amount of DJs producers in the scene. Teknofonic Essentials Vol. 1 brings the sounds of talented artists to the ears of those who crave new flavors. Offering a wide range of EDM from electronica, dubstep, house, psychedelic, trance and more, this collection is a veritable sampler platter of up-and-coming electronic producers who are with the Teknofonic Recordings family. Teknofonic Essentials Vol. 1 will symbiotically be supporting the record company as well as all of the artists who are a part of it.

Featured artists include Sonic Fear, Daniel Monroe, Upper Regions, Jon Lambousis, 3logit, This Human Condition, Scott Cameron, Acid Daze, J Tizzle, Cypha Da Moonchild, Time No More, Elastic Plastic Generation, Hypnotriq, Ermias, Boom, M!nts, Derrick Anthony, Perry Engineering, S.G.B, and Addliss. The album will be released and available to listen to on April 15, 2016.

Soundcloud | Website | Facebook

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Small Business Tip: Try Saying ‘Thank You’ Instead of ‘I’m Sorry’



Cartoonist and illustrator Yao Xiao thinks people are overly apologetic when they should instead be thankful. We think this observation can also apply in many small business situations involving customers or coworkers.


“A few friends of mine would always say ‘thank you for hanging out with me’ and I couldn’t figure out why it was so nice to hear it,” she told A Plus. “When I thanked people, it brought to light the fact that we just did something together—and that realization made us both happier.” Xiao illustrates her belief that a “thank you” uplifts everyone with a series of cartoons. Thank you, Xiao.





Screen Shot 2016-03-23 at 9.12.42 PM
Screen Shot 2016-03-23 at 9.13.01 PM
Screen Shot 2016-03-23 at 9.13.24 PM
Screen Shot 2016-03-23 at 9.13.40 PM
Screen Shot 2016-03-23 at 9.14.02 PM

via | instagram

HT | good.is

Wednesday, March 23, 2016

By the Numbers | How Small Businesses Are Paid | Q1 2016



Only 39 percent of small business merchants have upgraded their point-of-sale devices to accept payments from chip-embedded credit cards. As we shared last August, if a merchant didn’t upgrade their payment devices to process chip credit cards by October 1, 2015, the merchant would be liable for most fraudulent point-of-sale (POS) card transactions. (Previously, the card issuer was typically liable.) As part of their ongoing research into small business technology adoption, Pymnts.com and Sage explored the reluctance of small merchants to upgrade their POS systems. Here is part of what they discovered. (Download full report at Pymnts.com.)




Methods of payments accepted by small businesses


(Percentage of respondents whose business accepts types of payment, either face-to-face or electronically.)


98% | Checks

67% | Cash

64% | Credit / Debit Cards

53% | ACH / Direct Debit

36% | Wire Transfer

13% | Pay Pal

1% | Apple Pay

1% | Android Pay




How small businesses rate themselves for their use of technology to pay others


8% | Ten (Best)

11% | Nine

14% | Eight

13% | Seven

10% | Six

16% | Five

9% | Four

7% | Three

7% | Two

5% | One (Worst)




Merchants that can accept chip cards


(Percentage of merchants who’ve upgraded their point-of-sale equipment in order to accept EMV “chip” cards)


39% | Can process chip credit cars

36% | Cannot process chip credit card

19% | Doesn’t if their POS system has the capability

5% | No answer




Reasons merchants upgraded to accept chip card payments


(Percentage of merchants)


38% | Security

36% | It was required

7% | Included with upgrade

4% | Ease of use

5% | Other




Illustration: ThinkStock

Tuesday, March 22, 2016

Apple Continues Strategy of Marketing Souped-Up iPads as Work Tools for Business Users



Last September, Apple introduced their new large-screen, powered-up line of tablets called the iPad Pro. We noted then that its launch was a clear indication the company sees a big part of iPad’s future being in the workplace, as well as the consumer space. Yesterday (3/21/16), Apple unveiled a 9.7-inch (diagonal) iPad Pro, extending the product line that started with last September’s iPad Pro with a super-large screen (12.9-inch). With the Apple Pencil, these iPads are work tools that are being purchased by engineers, architects and other product designers who need the ability to design at the pixel level.




 


iPadPro10-ApplePencil-SmartKeyboard-Splitview_PR-PRINT_tif


Will the iPad Pro eventually replace laptop computers?


Unlike Microsoft and its Surface line of tablets, Apple is not positioning iPads as laptop replacements. It is marketing the iPad Pro as a unique tool and platform. For example, the iPad Pro won’t likely be marketed as a professional video studio in a tablet—although it can be used for less-than-pro editing. However, it will come close to being everything most on-the-move small business owners use throughout the day—especially if you keep your work on the cloud (i.e., iCloud, Google Drive, Microsoft 365, etc.)


Considerations for purchasing an iPad Pro


Tip 1: The option to include 4G-LTE cellular to your iPad Pro will add $100 to the price of the device and incur monthly usage fees. If your connectivity needs can be served by using an iPhone hotspot feature, you may want to go that route.


Tip 2: How much memory do you really need? If you are a savvy user of cloud storage and don’t download tons of media, you can get by with 32GB or 128GB capacity. (There’s also a 256GB capacity option.)


Tip 3: iPads work with a wide array of bluetooth keyboards, including Apple’s. The keyboard that is being marketed with the Ipad Pros may not be what you want.


Upside: If you are in a job where you already understand the need for the features packed into an iPad Pro, you now have two options of the dream machine.


Downside: They are not inexpensive.


iPad Price and Feature Comparison


(Click for larger image 1 and 2. Prices as of 3/22/2016. Updated details at Apple.com)


iPad_-_Compare_Models_-_Apple


iPad_-_Compare_Models_-_Apple 2




Photos: Apple.com


 

Monday, March 21, 2016

Owning a Small Business and 14 Other Red Flags Increasing The Odds You’ll be Audited



In the grand scheme of things, very few people have their personal tax return audited.

As a percentage of all returns, less than 1 percent get questioned.


0.84% | Percent of all individual tax returns audited in 2015




According to Kiplinger.com, there’s no sure way to avoid an IRS audit, but they suggest these 15 red flags could increase your chances of unwanted attention from the IRS.




1 | Running a small business


That’s not a good thing to read on a website called SmallBusiness.com, but if you run a cash-intensive business (bars, taxis, hair salons) or are self-employed, the IRS will be more likely to scrutinize your return than they do other types of businesses. Also according to Kiplinger, the IRS thinks it can get more bang for its audit buck by examining S corporations, partnerships and limited liability companies.


2 | Making a lot of money


One in 119 | Overall odds of being audited

One in  38 | Odds of being audited if income is $200,000

One in 10 | Odd of being audited if income is $1 million


3 | Failing to report all taxable income


The IRS gets copies of all 1099s and W2s you receive, so make sure you report all required income on your return. A mismatch sends up a red flag and causes the IRS computers to spit out a bill.

4 | Taking higher-than-average deductions


If deductions on your return are disproportionately large compared with your income, the IRS may pull your return for review. But if you have the proper documentation for your deduction, don’t be afraid to claim it.


5 |  Reporting large charitable deductions


If your charitable deductions are disproportionately large compared with your income, it raises a red flag. Also, if you don’t get an appraisal for donations of valuable property, or if you fail to file Form 8283 for non-cash donations over $500, you become an even bigger audit target.


6 | Claiming rental losses


Because of the nuances of the regulations regarding rental losses, the IRS is actively scrutinizing rental real estate losses, especially those written off by taxpayers claiming to be real estate pros. Agents are checking to see whether these filers worked the necessary hours, especially in cases of landlords whose day jobs are not in the real estate business.


7 | Taking an alimony deduction



The rules on deducting alimony are complicated, and the IRS knows that some filers who claim this write-off don’t satisfy the requirements. It also wants to make sure that both the payer and the recipient properly reported alimony on their respective returns. A mismatch in reporting by ex-spouses will almost certainly trigger an audit.


8 | Writing off a loss for a hobby


You must report any income you earn from a hobby, and you can deduct expenses up to the level of that income. But the law bans writing off losses from a hobby. To be eligible to deduct a loss, you must be running the activity in a business-like manner and have a reasonable expectation of making a profit.


9 | Big deductions for business meals, travel and entertainment


Big deductions for meals, travel and entertainment are always ripe for audit, whether taken on Schedule C by business owners or on Schedule A by employees. Agents are on the lookout for personal meals or claims that don’t satisfy the strict substantiation rules.


10 | Failing to report a foreign bank account


The IRS is intensely interested in people with money stashed outside the U.S., especially in countries with the reputation of being tax havens, and U.S. authorities have had lots of success getting foreign banks to disclose account information.


11 | Claiming 100 percent business use of a vehicle


Claiming 100 percent business use of an automobile is red meat for IRS agents. They know that it’s rare for someone to actually use a vehicle 100 percent of the time for business, especially if no other vehicle is available for personal use. The IRS also targets heavy SUVs and large trucks used for business, especially those bought late in the year.


12 | Taking an early payout from an IRA or 401(k) account


The IRS wants to be sure that owners of traditional IRAs and participants in 401(k)s and other workplace retirement plans are properly reporting and paying tax on distributions. Special attention is being given to payouts before age 59½, which, unless an exception applies, are subject to a 10 percent penalty on top of the regular income tax.


13 | Claiming day-trading losses on Schedule C


To qualify as a trader, you must buy and sell securities frequently and look to make money on short-term swings in prices. And the trading activities must be continuous.This is different from an investor, who profits mainly on long-term appreciation and dividends. Investors hold their securities for longer periods and sell much less often than traders. The IRS knows that many filers who report trading losses or expenses on Schedule C are actually investors.


14 | Gambling: failing to report winnings or claiming big losses


Recreational gamblers must report winnings as other income on the front page of the 1040 form. Professional gamblers show their winnings on Schedule C. Failure to report gambling winnings can draw IRS attention, especially if the casino or other venue reported the amounts on Form W-2G. Claiming large gambling losses can also be risky.


15 | Engaging in currency transactions


The IRS gets many reports of cash transactions in excess of $10,000 involving banks, casinos, car dealers and other businesses, plus suspicious-activity reports from banks and disclosures of foreign accounts. So if you make large cash purchases or deposits, be prepared for IRS scrutiny.


(Read more: Kiplinger.com)




Photo: ThinkStock


Friday, March 18, 2016

How U.S. Small Businesses Are Becoming a Growing Force in Global Trade

Here is something amazing about the role of small business in a part of the economy most people may have never considered. As explained in McKinsey’s Digital Globalization: The new era of global flows, the most rapidly growing segment of U.S. exporting companies are businesses with less that 50 employees.


By the Numbers | Americans React to GOP Candidates’ Tax Proposals

Tax reform is not a high priority for the average American, according to Gallup research. Despite that, the two leading GOP presidential candidates both offer detailed proposals to change the tax system, most likely because they believe taxes represent the most obvious way in which the federal government factors into citizens’ lives. (Democratic Party candidates will be covered in an upcoming post.)


Gallup tested the candidates’ tax proposals and discovered they generated more agreement than disagreement. However, only two — closing loopholes/eliminating deductions available to the rich and eliminating the estate tax — have majority support.


Americans do not appear to be highly enthusiastic about broad plans to cut everyone’s taxes or move to a flat tax system, but they aren’t entirely unenthusiastic either. Many Americans say they don’t know enough about these proposals to have an opinion, so it is likely support could change, in either direction, as Americans become familiar with them in the remaining months of the election season.




























































Proposal Proposed by Agree Disagree No Opinion Net Agree
Eliminate most federal income tax deductions and loopholes available to the very rich Trump 63% 17% 19% 46%
Eliminate the estate tax that is paid when a person dies Trump / Cruz 54% 19% 26% 35%
Simplify the federal tax code into four tax brackets instead of the current seven Trump 47% 12% 41% 35%
Replace the current federal income tax system with a 10% flat tax Cruz 45% 28% 26% 17%
Lower the federal corporate tax rate to 15% Trump 43% 30% 27% 13%
Cut federal income taxes for all income levels Trump 47% 34% 19% 13%

Read more at Gallup.com: Americans React to Presidential Candidates Tax Proposals




 


Photo: Think Stock

Tuesday, March 15, 2016

Small Business Tool Pool | Sharpie Magnum



sharpie-mag


As Lenin (and several other people) perhaps said, “Quantity has its own quality.” Not precisely applicable but close enough for my purposes with the Sharpie Magnum.


big-writing


There are times when a king-sized Sharpie just isn’t king-sized enough. Enter the Sharpie Magnum. How much wider is the line of a Sharpie Magnum than a Sharpie King Size? About this much.


comparison


Price: $4.49

via: Boing-Boing

Monday, March 14, 2016

Wall Street Giant Sees Big Opportunity In Small Business Savings Tool

(via NYTimes.com) Goldman Sachs is buying Honest Dollar, a digital retirement savings tool aimed at millions of small-business employees who do not have access to traditional employer-sponsored savings plans. The year-old start-up based in Austin, connects employees of small businesses and self-employed workers with individual retirement plans managed by the Vanguard Group for a per-person, per-month fee as low as $8.


Employees answer questions online and get a portfolio recommendation composed of combinations of four Vanguard exchange-traded funds. It is part of a growing group of start-up and traditional asset management companies vying for business in the small plan retirement market, encouraged by a federal government push to make more such plans available.


(Read the story at NYTimes.com: Goldman Sachs to Buy Honest Dollar, a Small Plan Start-Up)

Friday, March 11, 2016

5 Ways to Improve Your Email Marketing Open Rate (From an Un-Expert)



Earlier this week, we shared a ranking of the “open rates” for marketing email by industries, interests and the size of the company sending the email. Open rate is the metric that represents the percentage of recipients who open an email sent as part of a marketing campaign or email distribution. (It ignores the “undeliverable” email.) With this article, we move on to something more challenging: How do you improve your open rates? And how important are open rates? The following is from Rex Hammock, founder and head helper of SmallBusiness.com.




I’m not an email marketer. But I am a marketer who uses email. And like most small business owners, I am a marketer who also does hundreds of other things for which I have no expertise. Fortunately, my trial and error approach has provided me with just enough experience to pass along some non-expert suggestions on improving the open rate of your email marketing campaigns.


1 | Remember that “open rates” and “subject lines” aren’t the reason you started a business.


Serving customers and creating a business that is viable and meets your goals is the reason you started a business. If you focus first on making your email reflect all the positive things your customers like about you and your company, people will open your email—even if you forget to type in a subject line.


2 | Follow these commandments: Help, don’t hype. Serve, don’t spam.


Email doesn’t work if you think of it as promotional fliers you’re sticking under windshield wipers in a giant parking lot. You are sending email to what most internet users consider to be an intimate and treasured spot: their inbox. You must earn your way into an inbox. You must provide consistent service to be invited back. If your email is spammy and all about how great you are, email marketing rejection is going to be very frustrating for you.


3 | Write subject lines like the ones you consistently open.


Email subject lines are one of the few things where experts seem to agree and follow a similar practice. It can be boiled down to this: “Don’t hide your eyes, plagarize.” I don’t suggest stealing subject lines from others. I suggest “being inspired” by them. Be inspired by the last month of your email inbox and trash folder. Do an inventory of the marketing email you opened, and, likewise, you didn’t. Review the ones you opened and those you trashed. Write subject lines just like the ones you opened.


4 | Do the math.


If improving an open rate is your goal, here’s an easy way to do it. Review the past year of mailings to the same list. Get rid of all the names that never opened your email. Bam! Better open rate. However, you may want to review all the “never open” people on the list for a special email campaign that invites them to rediscover the magic found in your mailings. (Better yet, you should set up an “automated” way to accomplish this, a topic for a future post.) You may discover the problem is related to a filter that is inadvertently sending your emails into spam. If you don’t hear back from the people who aren’t opening your emails, remove them from your list and watch the laws of mathematics make your open rate go up instantly.


5 | Don’t believe experts or even non-experts: Test for yourself.


Most email marketing platforms include “A/B” testing. If your’s doesn’t, I suggest switching to one that does. It’s a feature that gives you the ability to test two (or more) subject lines with a first wave of mail released. After a set time (I use four hours), the email with the best-performing subject line is the one applied to the remaining list. We typically send 20% as a test and 80% with the winning subject line. In my experience, the test line winner is rarely the one I think is going to be. But then, I never claimed to be an expert.




Coming soon: What is the return on investment of marketing with email?


Photo: Thinkstock

Thursday, March 10, 2016

Dad Finds Out He Has Autism After His Daughter's Diagnosis

When a child is diagnosed with autism spectrum disorder, the news can offer greater clarity and resources. For Australian parents Chris and Jessica Offer, their daughter's diagnosis led to another important discovery.


"My husband is a 33-year-old male. He’s also autistic," Jessica wrote on her blog, Girl Tribe, last week. In the post, the mom explains how Chris came to be diagnosed as a parent with autism after learning that they were parents of a child with autism.  


"We were together seven years before we realized he had autism," she wrote. "It wasn’t until after my eldest daughter was diagnosed after a few years of back and forth deliberation on my behalf that we finally got her assessed, and diagnosed – and THEN it occurred to us that Cj was too."




The Offers have four daughters, two of whom are autistic. Jessica explained in her blog post that she knew her oldest daughter was not "neurotypical" from about age 4 due to her strict adherence to routines, sensory issues and frequent screaming meltdowns.


When she talked to her husband about these "quirks," however, he said the little girl's behavior seemed normal to him. 


"He saw no issue with the way she behaved because he could see why," Jessica wrote. "He could understand her triggers because they triggered him, too. And he had many of the exact same struggles when he was young that she was experiencing now."


After a particularly difficult year, Jessica decided to have a pediatrician assess her oldest daughter's behavior. The diagnosis was clear within an hour: autism. 


While the mom felt a sense of "relief and direction" after hearing her daughter's diagnosis, she said her husband was in "shock" and "disbelief." A few days later, Jessica and Chris went through the doctor's diagnostic criteria for autism."And it was here that we discovered that so many of her quirks were the same as his," she wrote. 


"Then all the pieces began to fall into place," she continued. "The reasons behind his social overload and only ever wanting to go out one weekend day now both made sense. Along with his exhaustion from talking to people. Even down to the specific way he liked to organize the pantry ... We chuckled over just how many things were there that we had automatically adapted to without even noticing."





A few months later, Chris underwent a formal assessment and was diagnosed with autism at the age of 30. "He greeted it with grief, but also relief," Jessica wrote.


Discussing the effect of this new label, Chris told ABC News, "I'm still doing the same things that I'm always doing but I'm doing them differently with more of a conscious mind. The diagnosis gives you a better toolbox to deal with everyday life."


Jessica told the news network that she has always been attracted to her husband's "quirky" nature and the way it complements her personality. In her viral blog post, she reaffirmed her love and support for Chris.


"Autism didn’t change my husband. He’s never not been autistic, and it’s what makes him who he is," she wrote. "But maybe his earlier formative years would have been a lot less stressful and hard for him had his autism been recognized so he could have gained the appropriate support and learned strategies at a young age; rather than having to cleverly wing it for over 25 years."


The mom added that the couple are now both strong proponents of early diagnosis and intervention when it comes to autism.


"Because when you love someone you love them fully and wholly, and you want to support them to be the best they can be; whoever that is," she concluded. "And you realize that labels don’t define or limit a person’s abilities -- but they can offer a great insight into the individual’s personality, and enable them to be supported to reach their full potential."


H/T Today

-- This feed and its contents are the property of The Huffington Post, and use is subject to our terms. It may be used for personal consumption, but may not be distributed on a website.











Tuesday, March 8, 2016

U.S. Resources for Women Business Owners



The vast majority of information and resources for starting and operating a business is helpful for any type of potential or existing small business owner, regardless of how we’re different. Yet, as we’re exploring the U.S. resources for various types of small business owners, we are reminded of the ways we need to break down historic barriers and encourage business development where opportunities have not always existed. Recognizing those needs exist, the United States has created a network of resources to address the unique needs, challenges and opportunities of emerging entrepreneurs. These resources seek to “level the playing field” for women business owners, who still face unique obstacles.


As part of our recognition of International Women’s Day, March 8, 2016, we’re sharing this directory of U.S. resources for women business owners.




 


SBA Office of Women’s Business Ownership


The mission of the Small Business Administration’s (SBA) Office of Women’s Business Ownership is to enable and empower women entrepreneurs through advocacy, outreach, education and support.


On the web: Office of Women’s Business Ownership 


Women’s Business Centers


Supported by the SBA, Women’s Business Centers (WBCs) represent a national network of more than 100 educational centers throughout the United States and its territories. These centers are designed to assist women in starting and growing small businesses. The SBA’s Office of Women’s Business Ownership (OWBO) oversees the WBC network, which provides women business owners (especially women who are economically or socially disadvantaged) comprehensive training and counseling on a variety of topics in several languages.


Directory of Local Business Centers


 National Women’s Business Council


The National Women’s Business Council (NWBC) is a federal advisory council created to serve as an independent source of advice and counsel to the President, Congress and the U.S. Small Business Administration on economic issues of importance to women business owners. The council’s mission is to promote bold initiatives, policies and programs designed to support women’s business enterprises at all stages of development in the public and private sector—from start-up to success to significance.


On the web: National Women’s Business Council




Related Organizations


These non-government organizations extend the network and resources of the SBA through idea-exchange and the support of volunteers and the private sector.


Association of Women’s Business Centers


Provides women business owners and entrepreneurs with a variety of support and services, including help in securing rounds of venture capital.


National Association of Women Business Owners


Provides information on an association committed to helping women entrepreneurs become effective in economic, social and political spheres of power.


SCORE


Free and confidential business advice from mentors, both online and in-person.

Monday, March 7, 2016

How Does Your Email Marketing Open Rate Measure Up to the Competition? | 2016



If you use an email marketing service, after the mailing you probably first check out the “open rate”—the percentage of emails sent that are opened. Seems natural. We all want to know if anyone out there actually read what we sent. Then, we’ll check out the click through rate, an indicator of how compelling the reader finds a specific link provided in the email. But what are “good” rates?




If you ever wonder how your email marketing open rates and clicks stack up against others in your business or topic category, then you are like most small businesses who send out email. Recognizing our competitiveness, the email service MailChimp provides regular benchmark data so we can gloat over (or stew over) our performance. Last week, it updated its statistical overview of data aggregated  from millions of marketing emails its users distribute. In Table 1, we’ve used the MailChimp data to rank (best to worst) the open rates of various business categories, most of which have concentrations of small businesses. Table 2 ranks the open rates sent by companies of various sizes, as measured by number of employees.




Coming Tomorrow | How to Improve Your Marketing Email Open Rate




Table 1: Topics or business categories generating the best marketing email open rates?



















































































































































































Sender / Topic Category Open Rate Click Rate
Hobbies 28.88% 5.45%
Arts and Artists 27.50% 2.89%
Sports 26.03% 3.50%
Agriculture and Food Services 25.22% 3.23%
Architecture and Construction 25.09% 2.99%
Home and Garden 24.72% 3.80%
Music and Musicians 23.00% 2.93%
Manufacturing 22.88% 2.53%
Legal 22.74% 2.98%
Medical, Dental, and Healthcare 22.74% 2.52%
Creative Services/Agency 22.70% 2.77%
Construction 22.68% 1.99%
Health and Fitness 22.55% 2.84%
Media and Publishing 22.30% 4.59%
Restaurant and Venue 22.16% 1.40%
Education and Training 22.01% 2.78%
Restaurant 21.96% 1.28%
Social Media / Forums 21.90% 3.50%
Real Estate 21.65% 2.01%
Entertainment and Events 21.57% 2.38%
Software and Web App 21.57% 2.42%
Retail 21.52% 2.67%
Business and Finance 21.49% 2.77%
Telecommunications 21.44% 2.49%
Computers and Electronics 21.32% 2.34%
Professional Services 21.00% 2.68%
Travel and Transportation 20.71% 2.31%
Insurance 20.47% 2.14%
Recruitment and Staffing 20.13% 2.32%
Public Relations 20.04% 1.68%
Consulting 19.68% 2.40%
Beauty and Personal Care 19.03% 2.15%
Marketing and Advertising 18.41% 2.09%
eCommerce 16.86% 2.50%

Table 2: What is the open rate of marketing email sent by businesses of various sizes?





























Company Size Open Rate Click Rate
1 to 10 21.95% 2.97%
11 to 25 20.99% 2.58%
26 to 50 21.82% 2.94%
50+ 23.10% 2.85%



Illustration: ThinkStock

Saturday, March 5, 2016

Jobs Continue to Grow, Unemployment Rate Steady | February 2016

U.S. Employment Report | February 2016




This is a new monthly feature on SmallBusiness.com. To help you quickly see where U.S. jobs are growing or contracting, we are providing monthly jobs numbers from the U.S. Department of Labor. To keep it easy and quick to review, we are standardizing the way in which we display this data into a smart-phone friendly format. Each month, we will be focusing on the segments of the economy that have high concentrations of small businesses and are growing or contracting. Note: These are civilian, non-farm jobs and are subject to revision as more data is collected by the Labor Department. 




Overview: Payroll employment increased by 242,000, Unemployment rate unchanged at 4.9 percent


+242,000 | Jobs gained in February

4.9% | Unemployment rate (unchanged from January)

7.8 million | Number of unemployed people (unchanged from January)

-.6% | Unemployment rate compared to previous year

-831,000 | Unemployed persons compared to previous year

+228,000 | Average monthly gain in jobs over past three months


Unemployment rate, segmented by worker groups


Trend to note: Little or no change from previous month


4.5% | Adult men

4.5% | Adult women

15.6% | Teenagers

4.3% | Whites

8.8% | Blacks

3.8% | Asians

5.4% | Hispanics


What segments of the economy added significant numbers of jobs during February?


+19,000 | Construction: All categories

+40,000 | Food services and drinking places

+24,000 |
Healthcare: Ambulatory services

+11,000 |
Hospitals: Hospitals

+28,000 | Private educational services

+15,000 |
Retail: Food and beverage stores

+13,000 |
Retail: General merchandise stores

+19,000 | Social services


What segments of the economy lost significant numbers of jobs during February?


Trend to note: In the past 12 month, 171,000 mining jobs have been lost, mainly in support activities.


 -16,000 | Mining support activities

-2,000 | Coal mining


Average work week


34.4 Hours | Average work week: All industries (-.2 hour)

40.8 Hours | Average work week : Manufacturing (no change)


Average hourly earnings


$25.35 | Average hourly earning for all employees (down 3¢ from January)




Want more Department of Labor jobs data?


Deep dive into these reports. Included are monthly numbers by industry and comparisons of average hourly wages by industry.





Photo: Thinkstock