Friday, August 14, 2015

Proof Reese Witherspoon Was Once A Picture-Perfect Cheerleader

Reese Witherspoon may have just posted the throwback photo to end all throwback photos. 


The 39-year-old shared a childhood photo of herself posing with her former cheerleading squad on Instagram Thursday, and it's amazing. A young Reese is seen standing on the shoulders of two girls, hands outstretched to the side with a huge smile on her face. She's a picture-perfect American girl.


She captioned the photo, " #TBT to my days as a proud General #cheernation#firstsquad #lilgeneral." It's the best: 



Earlier on Thursday, the "Hot Pursuit" star shared a tribute to Uggie, the famous dog from "The Artist," who died at the age of 13 late last week. Witherspoon worked with the adorable pup on "Water for Elephants." 



RIP to my canine friend Uggie. I worked with him on Water for Elephants. What a special , sweet soul. ❤️

A photo posted by Reese Witherspoon (@reesewitherspoon) on



 


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Wednesday, August 12, 2015

This Comic Sweetly Sums Up What It Means To Be In A Relationship

Falling in love with the right person has certain perks. 


Like the fact you have someone you can count on to help you polish off a delicious meal -- and then, of course, there's the emotional support system and all that good stuff. In a comic titled, "Relationship Things: What Is A Significant Other?" Illustrator Kate Budak spotlights the very best things about being coupled up. Check it out below. 



H/T Imgur  


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Sunday, August 9, 2015

How to Celebrate Elvis Week

On August 16, 1977, Elvis Presley died at Graceland, his sanctuary and estate in Memphis, Tennessee. He was just 42 years old. The news sent a wave of shock and sadness as the world mourned the man who transformed how we listen to music and so much more. "Elvis Presley's death deprives our country of a part of itself. He was unique and irreplaceable... His music and his personality, fusing the styles of white country and black rhythm and blues, permanently changed the face of American popular culture," wrote President Jimmy Carter at the time.

All this was quite the achievement for a boy who grew up poor, had failed one of his high school music classes, and was the first member in his immediate family to graduate from high school. But Elvis' unique sound and cool soulfulness inspired legions of great artists from John Lennon to Elton John. As Keith Richards later shared, "Before Elvis, everything was in black and white. Then came Elvis. Zoom, glorious Technicolor." Bruce Springsteen said, "It was like he came along and whispered some dream in everybody's ear and somehow we all dreamed it." Even Leonard Bernstein respected Elvis, remarking, "Elvis is the greatest cultural force in the 20th century."

38 years after the King's passing, Graceland continues to get more than 600,000 visitors each year. Graceland is one of the most popular home tours in the United States. In fact, each August, to commemorate his death, thousands of Elvis fans descend upon Graceland to celebrate the superstar's life, music, movies and legacy. At the end of what's known as "Elvis Week," the remembrances and tributes conclude with a solemn candlelight vigil on the anniversary of his August 16th passing.

Many visit Graceland and Memphis to get a better understanding of the man and his music. "While most celebrities move away from their home, Elvis always stayed in Memphis," explains Andrea Shaw, who created the Memphis Map for Elvis Fans. The illustrated map chronicles more than 100 locales and landmarks where Presley lived, worked, and played in Memphis, offering a chance for visitors to follow in his footsteps and visualize his life. Through the map, visitors can see the site of the factory where Elvis worked on an assembly line. There's the record pressing plant where he saw his first hit record being being pressed. Learn about the Peabody Hotel, where Elvis attended senior prom, or visit the site of Teen Canteen, where Elvis kissed his girlfriends. Or check out Lansky Brothers, the famous men's clothing store, which kept him in those great outfits.

Even for those who can't get to Memphis, there are still ways to connect with the man and get a better understanding of his magic. Click to this Parade.com story for some ideas.

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Tuesday, August 4, 2015

Using iPhone Apps To Bring Your People Back

In this day and age, mobile apps are the centerpieces of online businesses. In particular, iPhone apps can be used to keep your customers coming back for more of your products and services. If you are still on the fence about having an app for your business, this into consideration:

The moment a customer downloads you business' iPhone app, they will have a personal connection to it, to you and your business, which means they will keep checking it time and again whenever they need the kind of products or services you usually offer. This creates loyalty for your brand.

Over 100 million people now own iPhones and apps are a big part of this revolution, and this means that having an app for your customers is an important aspect in your mobile marketing campaign. By building an iPhone app for your business, you can reach more customers than you typically would using other online marketing tools such as websites.

For an iPhone app to bring your customers back again and again, it has to present value to your customer. If the app is all about promoting your business while ignoring the needs of the customers, it will not build customer loyalty. In fact, most clients are likely to delete it altogether, and this happens about 90% of the time. So, by creating an iPhone app that gives your clients value, you can use it to keep your customers coming back.

Modern technologies have provided a multiplicity of ways to reach out to your customers and stay in touch with them. An iPhone app is one of the most effective ways to do it. By having an app that offers value, you can keep your customers hooked on your services since the app can help foster a personal relationship with your customers, something a website cannot possibly achieve.

Monday, August 3, 2015

Google PPC versus Facebook Ad’s : Which is better and why?

The majority of business owners and marketers use Facebook advertising or PPC (Pay-Per-Click) advertising in order to help boost their business' revenue. In fact, there's still a lot of confusion regarding the most profitable, paid, marketing channels out there that can help companies grow fast and at a steady pace.

If we are to compare Facebook ads and PPC advertising, it's easy to see that they are really different and require unique approaches in order to drive results. So before you decide to use any of them, let's take a closer look below at some of their advantages.

Benefits of Using Facebook Social Ads  

One of the main benefits of using Facebook ads is the fact that if you have a niche market, then you can market it a lot better this way. In fact, if you take a closer look at Facebook profiles, you'll notice that users there load their personal info, including name, age, marital status and other useful information that can then be used in order to create successful online campaigns.

Besides the amazing possibilities for niche targeting, Facebook social ads also make use of CTR like the more established Pay Per Click advertising. This means that if you get a high click through rate from a certain ad, then you'll pay less money to Facebook.

In fact, Facebook even provides software that allows you to analyze your companies and automatically track its results that you can then use to make your future campaigns that much more effective.

PPC Advertising Benefits

While Facebook social ads are a great way to generate interest around a product or brand, it cannot be compares to PPC ads. This is because people on Facebook aren't there because they want to purchase something. This means that they're not actually predisposed to clicking on ads.

On the other hand, when someone uses Google and enters certain keywords in the search box and presses enter, he is definitely looking for something. This means he's already in the "I want to buy something" mindset and will pay more attention towards the offers he stumbles upon while browsing. While it's true that with Facebook targeting is very effective, the click through rate is always going to be higher with Pay Per Click advertising (provided it's managed properly).

In the end, comparing Facebook Ad's to Google PPC ad's is like comparing apples to oranges and in an effective marketing campaign both should be considered.

Sunday, August 2, 2015

Josh Hutcherson Clears Up Comments On More 'Hunger Games' Movies


The "Hunger Games" franchise was supposedly coming to an end this fall with the release of "The Hunger Games: Mockingjay - Part 2," but that was before star Josh Hutcherson caused a Panem-level uprising on the Internet.


At Comic-Con, the star briefly hinted to Conan O'Brien that there would be more films but he then backed away from those comments. Sources close to Lionsgate have reportedly said there isn't anything in the works, making it appear to just be another trick by the Capitol. (Damn you, President Snow!)




Image: Tumblr


So we asked Hutcherson to clarify: Are there going to be more "Hunger Games" movies? Real or not real?


"Yeah, I mean the truth is I don’t know anything. I would like there to be more because they’re really fun to make, and it’s a fun character, but... afraid that I'm not clear on that one," Hutcherson said. "If it does happen, at the same time it’s like, it has to be something that Suzanne [Collins] really believes in," he continued. "It has to be something that she creates naturally. It's not just trying to make more movies out of it." 


Besides starring in the possible conclusion of "The Hunger Games" later this year, Hutcherson is also having a reunion with one of his co-stars as part of Canon’s "Project Imagination: The Trailer." Project Imagination is a consumer contest helmed by Ron Howard where one winning trailer submission is chosen to be turned into a short film. The winning trailer, “Tainted Water," inspired the short film, “The Rusted,” a psychological thriller directed by Kat Candler (“Hellion”) and starring Hutcherson and "Hunger Games" actress Jena Malone as a brother and sister facing strange happenings while renovating their childhood home.


Hutcherson opened up to The Huffington Post about details on the new project and what he would like to see in potential future "Hunger Games" movies.




Image: Bustle


You joined Canon's Project Imagination before there was a script or anything. Are the odds ever in this film's favor? 


It’s completely nuts in this film’s favor [laughs]. Yeah, it’s a big thing to do to sign to something and not know the project or the character, the story, the genre or anything. It’s definitely just trusting Ron Howard to create something interesting, and, yeah, I definitely didn’t know what the hell to expect with this, but it turned out very well. I’m really excited for people to see it. 


What was it like when you finally saw the script?


I was excited. It was super original, and that’s something Kat wanted to create was something original, and I think she definitely captured that. 


You're having a "Hunger Games" reunion in the film. How did that come together?  


We had the script really early, and Jena was at the top of my list really, so I just texted her and emailed her about it and she right away was totally down. So she said, "Yes," right away, which is really awesome to have your first choice say yes. 



 


How do the shocks compare to "The Hunger Games"?


It’s really different. I mean, "Hunger Games" is very much life and death, and the stakes are very high ... [For "The Rusted"], the stakes are also very real, and the thriller element kind of comes as they descent into madness, and so that's fun to play, but it’s very scary to think about.


In the movie, you need to "face memories from the past." Were these memories hijacked by President Snow?


I’m gonna guess not, only because this is not the "Hunger Games" world, because things are very different there. But if they were in that world, I could very much see that being the case because it’s pretty dark and treacherous memories.




Image: Giphy


How'd you prepare for renovating a house in this? Did you watch HGTV?


Funny enough, I actually do watch HGTV often. I just love watching home renovations, so if that's our work, I'm into it. 


What's something people don't know about working with Ron Howard?


He's really normal. I feel like with someone so creative and so well respected, it’s very intimidating, and Ron is a genius, and it’s very comfortable and cool. 


If you were in the Hunger Games, what would be your special talent? 


Ah, shit. I don’t know. Quickness. I could try to dodge some things, and I think hiding. 


What would you want to see in more "Hunger Games" movies?


The last book kind of jumps from them kind of having a final moment... and then it jumps to another point in the story, and there’s a gap there in the middle. I think that could be a start. So I don’t know what would happen exactly, but all I know is that their own country and developing nation with all kinds of turmoil and ups and downs, I feel like there’s a good story in there.


We love that idea, Peeta. Real.




Image: Giphy


"The Rusted" is set to premiere this fall.


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Cast Of 'Ghostbusters' Visits Children's Hospital In Full Costume

The cast of the upcoming "Ghostbusters" film surprised patients at a Boston hospital on Saturday, and they didn't even need to call!  


Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones visited Tufts Medical Center decked out in their ghost-fighting gear to snap a few photos with some of the patients. In the process, they gave us yet another reason to love them. 


The hospital shared photos from the visit on its Facebook and Twitter pages, saying, "Floating Hospital for Children at Tufts Medical Center patients got a huge surprise today when Ghostbusters stars Melissa McCarthy, Kristen Wiig, Kate McKinnon and Leslie Jones came to visit! Thank you for taking the time out of filming today to put a big smile on our patients faces! ‪#‎WhoYouGonnaCall‬ ‪#‎Ghostbusters‬."








But the lady "Ghostbusters" aren't the only stars who've recently cheered up hospital patients while in character. Last month, Johnny Depp visited patients at a hospital in Australia decked out in his Captain Jack Sparrow duds, and Chris Evans (joined by Chris Pratt) donned his Captain America costume at a hospital in Seattle.


"Ghostbusters" is set to hit theaters on July 22, 2016. 


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They Shoot Horses, Don't They? Not If These Equine Innovators Can Help It


Four years ago, Phil Yarbrough’s horse Mercedes broke her leg and ripped apart her knee while running in her pasture outside Atlanta.


"She went over a hill, and she did not come back up," Yarbrough said.


Conventional wisdom suggests that horses with broken legs can't be saved. Hundreds of racehorses with injured limbs are euthanized each year. In June, a horse named Helwan was euthanized after he broke a bone on the same track where, hours later, American Pharoah won the Triple Crown


But Yarbrough wasn't willing to consider this fate for his horse.


"She's like a kid to me," he said.


Veterinarians at the University of Georgia operated on Mercedes' leg. Yarbrough remembers that the doctors gave the Arabian horse a 30 percent chance of recovery before the operation to put titanium plates in her shattered appendage. A little way into the nine-hour procedure, the surgeon came out to say that the odds might be even lower.


Yarbrough was asked if he wanted to euthanize Mercedes. He recalls being worried that keeping her alive might be "selfish." Still, he opted to go on with the surgery.


For the next year, Mercedes was in and out of the hospital, recovering from the surgery and then dealing with hard-to-treat infections and a couple of bouts with a serious inflammatory disease called laminitis.  


Yarbrough and his wife Christine came to visit, bringing their horse bags of clover.


Before Mercedes' release, Yarbrough was concerned that her leg hadn't yet completely healed and that it would be prone to another injury unless she was essentially confined to a stall for the rest of her life.


Yarbrough wasn't willing to consider confinement. So he went looking for another option. That's how he met Ronnie Graves.



Graves, who runs VIP Veterinary Inclusive Prosthetics and Orthotics in Florida, is among a growing number of people who have dedicated their careers to helping horses recover from injuries that were once considered fatal. 


Graves, who wears a prosthetic limb himself (he lost his left leg in a factory accident about 40 years ago), didn't always work with horses. He began by making prosthetics for humans, even inventing a waterproof "sleeve" that makes the devices look more lifelike. But in 1997, a neighbor who knew about Graves' work with humans asked him to take a look at her horse Scarlett.


Scarlett had torn her knee apart stepping in a hole. Her owner had been advised to euthanize her.


"She refused and instead had her in a sling, chiropractic care, acupuncture, for a year," said Graves, who agreed to make Scarlett a knee brace.


Word spread about Graves' unconventional work. He was asked to help out with an elephantan alpaca and a friendly steer named Dudley.



Look who's out in pasture with Dudley! Home at last, home at last! #GBTennessee#teamdudleywww.gentlebarn.org VIP Veterinary Inclusive Prosthetics and Orthotics

Posted by The Gentle Barn on Monday, June 15, 2015

Graves estimates that he’s made 30 to 40 prosthetic limbs and orthotic braces for horses in the years since Scarlett first limped into his life. Some are pets. One was a champion jumper.


A horse named Star had been so severely neglected by her previous owners that her growing hooves had twisted up into her ankles, which were wrecked. Veterinarians estimated that she'd been hobbled like that for as long as three years, unable to walk, confined to a stall.


"Everybody's like just put her down, don't mess with it, why bother, that kind of thing," recalled Dani Horton, founder of Hope Equine Rescue, which assumed Star's care when a relative of the owners intervened.


Horton didn't want to take that option. "I felt that she deserved a chance," Horton said, and she went in search of someone who might be able to help Star walk again. She found Graves.


"[The horse's] right front leg was bowed backwards at the fetlock and fixed," Graves said. "I made a device that would bring her back up to a level height and transfer her weight bearing. Her left front just needed to be supported from being required to carry her weight."


Star lived for another year, able to walk, able to graze. She died from an infection in her bone that "started to deteriorate what good bone she had left," Horton said. "Unfortunately, the years of neglect and damage finally caught up to her."


A year might not sound like a long time. But it was worth it.


"We got to see her run wearing her devices. And we saw her walk and graze for the first time in three years," Graves said.


"She was happy. She was a happy pony," Horton said. "We were able to give her a good year of life."




Most horses with serious injuries aren't as lucky as Graves' patients. Between 700 and 800 horses die at U.S. racetracks each year, according to multiple sources.


Patrick Battuello, who keeps a watchdog website called Horseracing Wrongs, said the true number could be even higher.


"I have 966 confirmed deaths in 2014," Battuello told The Huffington Post. "That figure can reasonably be doubled. My best guess is that 2,000 racehorses die either racing or training on U.S. tracks each year. The majority -- perhaps 80 percent -- do indeed die from leg injuries." 


There are lots of reasons given for why leg injuries lead to this grim outcome so often.


Although it is possible to get insurance for racehorses that covers surgery, "mortality insurance," which pays out if the horse dies, is more common, said Michael Levy, president of the equine insurance agency Muirfield Insurance.


So most horse owners end up paying out of pocket for medical treatment. Horse surgery isn't cheap. The full treatment can run from $5,000 to $20,000, plus the cost of any prostheses. Graves said that braces and prosthetics usually run a few thousand to design and make. Yarbrough said Graves made Mercedes a green brace as a nod to how much money he'd spent on her treatment. 


Nor is every horse a good candidate for this kind of care. Success requires a large commitment on the part of the horse's caretaker, who can't just put on the artificial limb or brace and be done with it, but must follow a time-consuming regimen that allows the horse to acclimate to the new situation.


The horse, too, has to be amenable. 


But the most salient reason so many injured horses are euthanized is that so few people are trying to save them -- and so few horse owners and trainers know they have a choice.


Trainer Mark Casse, whose horse Danzig Moon was euthanized this past spring after breaking a leg during a race, told HuffPost that he didn't know horses could get prosthetics.


"I haven’t even heard of it," he said. "Of course I would try it. I’m always open to anything, especially if there’s a shot of saving a life. I really don't know why anyone would resist." 



Graves isn't alone in his specialty. For several decades, equine veterinarians Barrie Grant and Ted Vlahos have been lecturing and publishing and trying to get the word out about the feasibility of orthotic braces for horses whose legs aren't beyond repair and the possibility of amputation and artificial limbs for others. 


Vlahos thinks these sorts of treatments could be especially successful with injured racehorses, which are otherwise in peak physical shape.


As far back as 1985, the Los Angeles Times was writing about Grant's work with injured thoroughbreds. Grant himself thinks the use of amputation with horses dates back even further, having "found some really good descriptions of the technique in a text book dated 1902." 


"Taking the leg off a horse is not something that most owners can even contemplate," Grant told DVM360, a veterinary trade magazine, in 2002.


It doesn't always seem like a lot has changed since.


"People just can't imagine the horse can get around on a prosthesis," Grant said, adding that a common feeling is, "And you can't really ride them anyway, so what's the point? There's a lot of horses around, so what's the point? Other than horses like to be alive."




But Graves, Grant and Vlahos are slowly changing minds. Niki Marie Hansen, a veterinary prosthetist who is finishing up her Ph.D. at Louisiana State University, is one vet who hopes to follow their lead.


Asked how many horses that now would be euthanized due to leg injuries she thinks she could save, Hansen said, "I'd like to say all of them, but that's the dreamer in me talking."


"I would like a chance to work with all of them," she added. "I'm not doing this for recognition. I do this because I love them and believe that they deserve to live comfortably despite debilitating injury."


Policymakers are also paying greater attention to racehorse deaths and injuries. A new coalition of politicians, jockeys, horse owners and animal welfare groups -- including the Humane Society of the United States -- is advocating for increased transparency about and regulation of the drugs administered to racehorses. And in mid-July, Reps. Andy Barr (R-Ky.) and Paul Tonko (D-N.Y.) introduced the Thoroughbred Horseracing Integrity Act, an anti-doping measure. (That bill contains a startling figure for how much money horse racing supposedly contributes to the U.S. economy: $25 billion a year.)


But racetrack veterinarian Jeff Blea said most current efforts are aimed at injury prevention, not treatment. 


Although more horses are surviving racetrack injuries, Blea is still skeptical about prosthetics, citing the usual reasons, including the risks of infection and laminitis, as well as the fact that "getting that thousand-pound animal to get up and down and be mobile on that device is a very difficult thing to do."  


"We can't repair all of them," he said. "It's more humane to try not to save those animals where it's not going to be a good outcome." 


But even with this more bearish take, Blea said he thinks it's possible that the use of prosthetics -- as an alternative to euthanasia -- could expand.


"I would agree that most folks are unaware of the possibilities and limitations of prosthetic devices in horses. ... Perhaps with some good press, equine prosthetics may become more commonplace," he said. "Anything's possible."



Mercedes is still living with Yarbrough and his wife. She just turned 16. She still wears a brace that Graves designed for her.


"Without the brace, she is basically confined to stall duty only. The brace gives her the freedom to run, graze and enjoy pasture mates," Graves said.


Yarbrough describes Mercedes as smart and "sophisticated." She likes to give kisses in exchange for treats and she enjoys her life.


"She runs with this broken leg and you can hardly tell," he said.


Mercedes has a new pasture mate, an adopted horse named Serenity. A 19-year-old mare who not long ago was skin and bones, Serenity has a scar across her face that was likely left by a rarely removed halter.


Now she gets birthday parties at which she wears silly hats and a horse friend who's also seen a lot of life.


"They get along great. They're best buddies," Yarbrough said. 


Yarbrough is concerned that lately Mercedes has been showing a new problem with her leg, a dropped fetlock. Even if that grows worse, he feels strongly he won't have the leg amputated at this stage of Mercedes' life.


"I might lose her," he said. He's hoping that day is a long time away.


Meantime, he said he is grateful to have had these extra years with his horse. Grateful that Graves was willing to do what others might think foolish or even impossible.


"He's been a savior to her. There's no doubt about it," Yarbrough said.


Graves has a profoundly simple response: "I can't imagine if someone had suggested shooting me because I lost my leg."


"The animals I work on talk to me in their body language and their eyes. They plead with me to help," he said.


"Then when I make something that helps them, I always get a very good feeling from them. They don't have to be able to speak the words in English to say 'thank you for caring,'" Graves said. "I feel it from them."

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